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An Enduring Legacy. Coca‑Cola's first polar bear print advertisement appeared in France in 1922, and for the next 70 years, polar bears appeared sporadically in print advertising. In 1993, The Coca‑Cola Company made a dramatic shift in its advertising by introducing the "Always Coca‑Cola" campaign. The campaign by Creative Artists.
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History. The Coca-Cola Company first used a polar bear in a 1922 French advertisement depicting a bear squirting Coca-Cola into the mouth of a thirsty anthropomorphized sun. However, the use of the characters was sporadic until 1993. That year, the Coca-Cola polar bears appeared in an animated film called Northern Lights where they gathered to.
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In 2011, Coca-Cola released limited-edition cans that featured animated polar bears on them in an effort to raise awareness about dwindling polar bear populations. The New Yorker published a piece asking if it was ethical to even keep using the polar bear as a mascot for the soda company, considering the danger the animal finds itself in.
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The Coca-Cola Bear is an iconic symbol of Coca-Cola, recognized around the world. It's a white bear wearing red Coca-Cola clothing and sunglasses - you can't miss it! The bear has been featured in advertising campaigns for the brand for decades and is a beloved character for Coca-Cola fans. Its name is officially the "Coca-Cola Polar.
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29-12-2013. Believe it or not, the first-ever TV ad featuring the beloved Coca‑Cola polar bears turned 21 this year. Coca‑Cola's first polar bear print ad appeared in France in 1922, and the cuddly creatures were used sporadically over the next 70 years. In 1993, the icons made their TV debut as part of the global "Always Coca‑Cola.
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The first known use of polar bears in Coca-Cola advertising dates back to a French advert from 1922. In it, a polar bear squirts refreshing Coca-Cola into the mouth of a parched sun. It wasn't until 70 years later that polar bears became the icon of Coca-Cola as we know them today. In 1993, the beverage company had a marketing overhaul and.
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Coca-Cola's first polar bear was a precursor for what would become the company's visual icon and among the most recognizable brand mascots of our time (4). In 1993, Coca-Cola would revive and animate the polar bear, making it a longstanding protagonist in the company's commercials and digital ads. Concurrently, as debates about global.
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In 1993, the icons made their TV debut as part of the global "Always Coca‑Cola" campaign. Creator Ken Stewart initially got the idea for the groundbreaking commercial called "Northern Lights" from his Labrador Retriever, which reminded him of a polar bear as a cute, fluffy puppy. In the ad, the polar bears watch the aurora borealis.
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A post shared by NJ Photos (@njphotos1.0) Coca-Cola first featured a polar bear in a print advertisement for the French market in 1922, according to the Ad Mascot Wiki. In it, the first polar bear.
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The effort, which introduced limited edition "Arctic Home" Coca‑Cola cans, launched last October to help protect the polar bears' home. Supporters in the U.S. and Canada were asked to join the campaign by making donations to WWF and spreading awareness for Arctic conservation. After the first year of Arctic Home, over $2 million has been.
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ATLANTA, January 26, 2012 - The iconic animated Coca‑Cola polar bears are back. And, just in time for the Super Bowl XLVI broadcast, they now have a TV, computer, smart phone and tablet device. That's right, just like 100 million other football fans from around the world, the Coca‑Cola polar bears will tune in to watch the big game as they open happiness with an ice-cold Coke and chill on.
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On Coca-cola's contribution, Geoff York, Polar Bear biologist for WWF's global Arctic programme, said: "Working with large corporates for us is the way to make change happen." MORE ABOUT Arctic Circle
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Coca-Cola Polar Bear/Puffin Unisex Long Sleeve Tee. $19.99 Regular Price $29.95. Select Options Add to Cart. Blue unisex long sleeve tee. Learn More. Coca-Cola Polar Bear Sunshine Unisex Hoodie. $29.95 Regular Price $59.95. Select Options Add to Cart. Heather grey and blue unisex fleece hoodie.
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The Coca-Cola Polar Bear made its debut in advertising campaigns in 1993. These iconic ads featured animated polar bears interacting with Coke bottles in snowy landscapes, capturing the hearts of viewers worldwide. The campaign became a huge success, establishing the Polar Bear as a beloved symbol of Coca-Cola's brand.
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When Coca-Cola released its virtual reality experience in 2016, it was a moment of synergy between a beloved mascot and cutting-edge technology. Through the power of VR, audiences were invited to step into the icy world of the Coca-Cola polar bears, to stand in the midst of the Arctic landscape and share in the bears' frolics.